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000013645 020__ $$z0471456616$$qelectronic book
000013645 020__ $$z9780471456612$$qelectronic book
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000013645 035__ $$a(OCoLC)54408210
000013645 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000013645 050_4 $$aT333$$b.G53 2003eb
000013645 050_4 $$aT339$$b.G43 2003
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000013645 084__ $$aG 1 GIB.E
000013645 090__ $$c14374$$d14374
000013645 1001_ $$aGibbs, Andy,$$eauthor.
000013645 24510 $$aEssentials of patents /$$cAndy Gibbs, Bob DeMatteis.
000013645 264_1 $$aNew York :$$bWiley,$$cc2003.
000013645 300__ $$axviii, 270 pages ;$$c22 cm.
000013645 336__ $$atext$$btxt$$2rdacontent
000013645 337__ $$aunmediated$$bn$$2rdamedia
000013645 338__ $$avolume$$bnc$$2rdacarrier
000013645 4901_ $$aWiley Essentials Series
000013645 5050_ $$a1. Patents: high stakes, high value, high liability; 2. Patent licensing; 3. Patent strategy; 4. Patent tactics; 5. Managing patents in the marketing department; 6. Managing patents in the engineering department; 7. Managing patents in manufacturing and operations; 8. Managing patents in the finance department; 9. Managing patents in the human resources department; 10. Managing patents in the information technology department; 11. Patent management and the corporate / IP counsel; 12. Patent management paradigm for the CEO / ICO.
000013645 520__ $$aThis is not your 'ordinary patent book'. It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.
000013645 650_0 $$aBrevets d'invention.
000013645 650_0 $$aPatents.
000013645 650_0 $$aManagement.
000013645 650_0 $$aIntellectual property.
000013645 650_4 $$aStrategies
000013645 650_4 $$aPatents
000013645 650_4 $$aDevelopments
000013645 7001_ $$aDematteis, Bob.
000013645 830_0 $$aWiley Essentials Series.
000013645 903_0 $$aWiley Essentials Series
000013645 942__ $$cMON$$jG 1 GIB.E
000013645 952__ $$w2006-11-03$$p2005-0022$$r25.00$$u15290$$bMAIN$$10$$kG 1 GIB.E$$v2005-01-10$$zTagged$$71
000013645 980__ $$aBIB
000013645 999__ $$c14374$$d14374