TY  - GEN
N2  - This is not your 'ordinary patent book'. It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.
AB  - This is not your 'ordinary patent book'. It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.
T1  - Essentials of patents /
AU  - Gibbs, Andy,
AU  - Dematteis, Bob.
CN  - T333
CN  - T339
CN  - T210
CN  - T201
ID  - 13645
KW  - Brevets d'invention.
KW  - Patents.
KW  - Management.
KW  - Intellectual property.
KW  - Strategies
KW  - Patents
KW  - Developments
SN  - 0471250503
TI  - Essentials of patents /
ER  -