@article{13645,
      author = {Gibbs, Andy, and Dematteis, Bob.},
      url = {http://tind.wipo.int/record/13645},
      title = {Essentials of patents /},
      abstract = {This is not your 'ordinary patent book'. It's emphasis is  directed to patent management with the express emphasis of  increasing shareholder value, and it's audience, each with  its own chapter, includes the CEO / ICO, CFO, CTO, and  cross functional managers of HR, Engineering, Manufacturing  and IT. Essentials of Patents is arguably one of the first  works on intellectual property that drives home the  importance of patent creation, protection and exploitation  throughout the enterprise.},
      recid = {13645},
      pages = {xviii, 270 pages ;},
}