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Essentials of patents / Andy Gibbs, Bob DeMatteis.
2003
G 1 GIB.E
Available at WIPO Library
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Details
Title
Essentials of patents / Andy Gibbs, Bob DeMatteis.
Description
xviii, 270 pages ; 22 cm.
ISBN
0471250503
0471456616 electronic book
9780471456612 electronic book
1280365986
9781280365980
9780471250500 acid-free paper
0471456616 electronic book
9780471456612 electronic book
1280365986
9781280365980
9780471250500 acid-free paper
Alternate Call Number
G 1 GIB.E
Summary
This is not your 'ordinary patent book'. It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.
Formatted Contents Note
1. Patents: high stakes, high value, high liability; 2. Patent licensing; 3. Patent strategy; 4. Patent tactics; 5. Managing patents in the marketing department; 6. Managing patents in the engineering department; 7. Managing patents in manufacturing and operations; 8. Managing patents in the finance department; 9. Managing patents in the human resources department; 10. Managing patents in the information technology department; 11. Patent management and the corporate / IP counsel; 12. Patent management paradigm for the CEO / ICO.
Series
Series
Wiley Essentials Series.
Published
New York : Wiley, c2003.
Language
French
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