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000013602 020__ $$a1576872041
000013602 020__ $$z9781576872048$$qHardcover
000013602 020__ $$z157687270X
000013602 020__ $$z9781576872703
000013602 035__ $$a(wipo)(CD )04-0627
000013602 035__ $$a(OCoLC)1159935763
000013602 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000013602 050_4 $$aHD69.B7$$bR63 2004
000013602 08204 $$a658.827$$222
000013602 084__ $$aK 332 ROB.L
000013602 090__ $$c14326$$d14326
000013602 1001_ $$aRoberts, Kevin,$$eauthor.
000013602 24510 $$aLovemarks :$$bthe future beyond brands /$$cKevin Roberts.
000013602 264_1 $$aNew York :$$bPowerhouse Books,$$c2004.
000013602 300__ $$a221 pages ;$$c[28] cm
000013602 336__ $$atext$$btxt$$2rdacontent
000013602 337__ $$aunmediated$$bn$$2rdamedia
000013602 338__ $$avolume$$bnc$$2rdacarrier
000013602 504__ $$aIncludes bibliographical references (page 219) and index.
000013602 5050_ $$aForeword / A. G. Lafley -- Ch. 1. Start me up -- Ch. 2. Time changes everything -- Ch. 3. Emotional rescue -- Ch. 4. All you need is love -- Ch. 5. Gimme some respect -- Ch. 6. Love is in the air -- Ch. 7. Beautiful obsession -- Ch. 8. All I have to do is dream -- Ch. 9. The human touch -- Ch. 10. Close to you -- Ch. 11. Across the border -- Ch. 12. I can see clearly now -- Ch. 13. I'll follow the sun -- Ch. 14. Rolling thunder -- Ch. 15. What the world needs now.
000013602 5201_ $$a"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.
000013602 650_0 $$aBrand name products$$xForecasting.
000013602 650_0 $$aTrademarks.
000013602 650_4 $$aWELL-KNOWN MARKS
000013602 650_4 $$aADVERTISING
000013602 650_4 $$aBRANDS
000013602 650_4 $$aMARKETING
000013602 650_4 $$aTRADEMARKS
000013602 7001_ $$aRoberts, Kevin.
000013602 7001_ $$aLafley, Alan G.,$$ePréf.
000013602 903__ $$v1
000013602 942__ $$cMON
000013602 952__ $$w2006-11-03$$p2004-0627$$r23.00$$u15240$$bMAIN$$10$$kK 332 ROB.L$$v2004-11-25$$ztagged$$71
000013602 980__ $$aBIB
000013602 999__ $$c14326$$d14326