TY  - GEN
AB  - "Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.
AU  - Roberts, Kevin,
AU  - Roberts, Kevin.
AU  - Lafley, Alan G.,
CN  - HD69.B7
ID  - 13602
KW  - Brand name products
KW  - Trademarks.
KW  - WELL-KNOWN MARKS
KW  - ADVERTISING
KW  - BRANDS
KW  - MARKETING
KW  - TRADEMARKS
N2  - "Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.
SN  - 1576872041
T1  - Lovemarks :the future beyond brands /
TI  - Lovemarks :the future beyond brands /
ER  -