TY  - GEN
N2  - "Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.
AB  - "Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.
T1  - Lovemarks :the future beyond brands /
AU  - Roberts, Kevin,
AU  - Roberts, Kevin.
AU  - Lafley, Alan G.,
CN  - HD69.B7
ID  - 13602
KW  - Brand name products
KW  - Trademarks.
KW  - WELL-KNOWN MARKS
KW  - ADVERTISING
KW  - BRANDS
KW  - MARKETING
KW  - TRADEMARKS
SN  - 1576872041
TI  - Lovemarks :the future beyond brands /
ER  -