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No space, no choice, no jobs, no logo / Naomi Klein.
2000
B 78 KLE.N
Available at WIPO Library
Items
Details
Title
No space, no choice, no jobs, no logo / Naomi Klein.
Author
Description
xxiii, 502 pages : illustrations ; 24 cm
ISBN
0312421435
0312203438 hc
9780312203436 hc
9780312421434 paperback
0312271921 paperback
9780312271923 paperback
9780312421435
0312203438 hc
9780312203436 hc
9780312421434 paperback
0312271921 paperback
9780312271923 paperback
9780312421435
Alternate Call Number
B 78 KLE.N
Summary
First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this frontline report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.--From publisher description.
Note
First ed. published in 2000 with the title: No logo : taking aim at the brand bullies.
On the title page, 'No logo' follows 'No space, no choice, no jobs' but is given prominence by typography.
Includes afterword (p. 447-458) dated 2002.
On the title page, 'No logo' follows 'No space, no choice, no jobs' but is given prominence by typography.
Includes afterword (p. 447-458) dated 2002.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Introduction. A web of brands
New branded world
The brand expands : how the logo grabbed center stage
Alt.everything : the youth market and the marketing of cool
The branding of learning : ads in schools and universities
Patriarchy gets funky : the triumph of identity marketing
Brand bombing : franchises in the age of the superbrand
Mergers and synergy : the creation of commercial utopias
Corporate censorship : barricading the branded village
The discarded factory : degraded production in the age of the superbrand
Threats and temps : from working for nothing to "free agent nation"
Breeding disloyalty : what goes around, comes around
Culture jamming : ads under attack
Reclaim the streets
Bad mood rising : the new anticorporate activism
The brand boomerang : the tactics of brand-based campaigns
A tale of three logos : the swoosh, the shell and the arches
Local foreign policy : students and communities join the fray
Beyond the brand : the limits of brand-based politics
Conclusion. Consumerism versus citizenship : the fight for the global common
Afterword. Two years on the streets : moving through the symbols.
New branded world
The brand expands : how the logo grabbed center stage
Alt.everything : the youth market and the marketing of cool
The branding of learning : ads in schools and universities
Patriarchy gets funky : the triumph of identity marketing
Brand bombing : franchises in the age of the superbrand
Mergers and synergy : the creation of commercial utopias
Corporate censorship : barricading the branded village
The discarded factory : degraded production in the age of the superbrand
Threats and temps : from working for nothing to "free agent nation"
Breeding disloyalty : what goes around, comes around
Culture jamming : ads under attack
Reclaim the streets
Bad mood rising : the new anticorporate activism
The brand boomerang : the tactics of brand-based campaigns
A tale of three logos : the swoosh, the shell and the arches
Local foreign policy : students and communities join the fray
Beyond the brand : the limits of brand-based politics
Conclusion. Consumerism versus citizenship : the fight for the global common
Afterword. Two years on the streets : moving through the symbols.
Series
Published
New York : Picador, [2000]
Language
Spanish
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