000013377 000__ 03017cam\a2200553\i\4500
000013377 001__ 13377
000013377 003__ SzGeWIPO
000013377 005__ 20210318092559.0
000013377 008__ 040617s2000\\\\nyu\\\\\rb\\\u001\0\fre\d
000013377 020__ $$a0684839245
000013377 020__ $$z9780684839240
000013377 020__ $$z0684866455
000013377 020__ $$z9780684866451
000013377 020__ $$z0743200767
000013377 020__ $$z1439172919
000013377 020__ $$z9781439172919
000013377 020__ $$z9780743200769
000013377 020__ $$z0743200764
000013377 020__ $$z9781471104374$$qelectronic book
000013377 020__ $$z9781847398352
000013377 035__ $$a(wipo)(CD )04-0210
000013377 035__ $$a(OCoLC)1161372561
000013377 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000013377 043__ $$an-us---
000013377 050_4 $$aHD69.B7$$bA215 2000
000013377 08204 $$a658.827$$221
000013377 084__ $$aK 332 AAK.B
000013377 090__ $$c14081$$d14081
000013377 1001_ $$aAaker, David A.,$$eauthor.
000013377 24510 $$aBrand leadership /$$cDavid A. Aaker.
000013377 264_1 $$aNew York :$$bThe Free Press,$$c2000.
000013377 300__ $$axii, 351 pages ;$$c[28] cm
000013377 336__ $$atext$$btxt$$2rdacontent
000013377 337__ $$aunmediated$$bn$$2rdamedia
000013377 338__ $$avolume$$bnc$$2rdacarrier
000013377 500__ $$aOrdered from Barnes & Noble (www.bn.com) ; 17/06/2004 ; 24.00 USD Table of Contents Part I : Introduction 1. Brand leadership : the new imperative Part II : Brand Identity 2. Brand identity : the cornerstone of brand strategy 3. Clarifying and elaborating the brand identity Part III : Brand Architecture : Achieving Clarity, Synergy and Leverage 4. The brand relationship spectrum 5. Brand architecture Part IV : Building Brands : Beyond Advertising 6. Adidas and Nike : lessons in building brands 7. Building brands : the role of sponsorship 8. Building brands : the role of the web 9. Building brands : beyond media advertising Part V : Organizing for Brand Leadership 10. Global brand leadership : not global brands.
000013377 504__ $$aIncludes bibliographical references (pages 331-335) and index.
000013377 5050_ $$aPart I. Introduction : 1. Brand leadership: the new imperative -- Part II. Brand identity : 2. Brand identity : the cornerstone of brand strategy -- 3. Clarifying and elaborating the brand identity -- Part III. Brand architecture: achieving clarity, synergy, and leverage : 4. The brand relationship spectrum -- 5. Brand architecture -- Part IV. Building brands: beyond advertising : 6. Adidas and Nike: lessons in building brands -- 7. Building brands: The role of sponsorship -- 8. Building brands: the role of the Web -- 9. Building brands: beyond media advertising -- Part V: Organizing for brand leadership : 10. Global brand leadership: not global brands.
000013377 650_0 $$aManagement.
000013377 650_4 $$aBRAND MANAGEMENT
000013377 650_4 $$aBRAND PROTECTION : LEGAL AND MARKETING ASPECTS
000013377 650_6 $$aProduits de marque$$zÉtats-Unis$$xGestion.
000013377 651_0 $$aUnited States$$xCommerce$$xLaw and legislation.
000013377 7001_ $$aJoachimsthaler, Erich,$$d1956-
000013377 7001_ $$aAaker, David A.
000013377 903__ $$v1
000013377 942__ $$cMON
000013377 952__ $$w2006-11-03$$p2004-0210$$r24.00$$u14963$$bMAIN$$10$$kK 332 AAK.B$$v2004-06-17$$zTagged$$71
000013377 980__ $$aBIB
000013377 999__ $$c14081$$d14081