@article{13377,
      note = {Ordered from Barnes & Noble (www.bn.com) ; 17/06/2004 ;  24.00 USD Table of Contents Part I : Introduction 1. Brand  leadership : the new imperative Part II : Brand Identity 2.  Brand identity : the cornerstone of brand strategy 3.  Clarifying and elaborating the brand identity Part III :  Brand Architecture : Achieving Clarity, Synergy and  Leverage 4. The brand relationship spectrum 5. Brand  architecture Part IV : Building Brands : Beyond Advertising  6. Adidas and Nike : lessons in building brands 7. Building  brands : the role of sponsorship 8. Building brands : the  role of the web 9. Building brands : beyond media  advertising Part V : Organizing for Brand Leadership 10.  Global brand leadership : not global brands.},
      author = {Aaker, David A., and Joachimsthaler, Erich, and Aaker,  David A.},
      url = {http://tind.wipo.int/record/13377},
      title = {Brand leadership /},
      recid = {13377},
      pages = {xii, 351 pages ;},
}