0471432334 9780471432333 paperback 0471671789 electronic book 9780471671787 electronic book
Alternate Call Number
G 62 POL.E
Summary
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!
Bibliography, etc. Note
Includes bibliographical references (page 211) and index.
Formatted Contents Note
1. Introduction; 2. Basic Contract Law; 3. Intellectual Property Primer; 4. Licensing Strategies : The Carrot and the Stick; 5. Patent Licenses; 6. Know-how and Trade Secret Licenses; 7. Trademark Licenses; 8. Copyright Licenses; 9. Royalties and Royalty Rates; 10. Policing and Enforcement of Licenses; 11. Negotiating the Deal.