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000013372 020__ $$a0471432334
000013372 020__ $$z9780471432333$$qpaperback
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000013372 1001_ $$aPoltorak, Alexander$$q(Alexander I.),$$eauthor.
000013372 24510 $$aEssentials of licensing intellectual property /$$cAlexander I. Poltorak, Paul J. Lerner.
000013372 264_1 $$aHoboken, N.J. :$$bJohn Wiley & Sons,$$cc2004.
000013372 300__ $$axvii, 215 pages :$$bforms ;$$c23 cm.
000013372 336__ $$atext$$btxt$$2rdacontent
000013372 337__ $$aunmediated$$bn$$2rdamedia
000013372 338__ $$avolume$$bnc$$2rdacarrier
000013372 4901_ $$aEssentials Series
000013372 504__ $$aIncludes bibliographical references (page 211) and index.
000013372 5050_ $$a1. Introduction; 2. Basic Contract Law; 3. Intellectual Property Primer; 4. Licensing Strategies : The Carrot and the Stick; 5. Patent Licenses; 6. Know-how and Trade Secret Licenses; 7. Trademark Licenses; 8. Copyright Licenses; 9. Royalties and Royalty Rates; 10. Policing and Enforcement of Licenses; 11. Negotiating the Deal.
000013372 520__ $$aFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!
000013372 650_0 $$aTrademarks$$zUnited States.
000013372 650_0 $$aLicense agreements.
000013372 650_0 $$aIntellectual property.
000013372 650_0 $$aPatent licenses$$zUnited States.
000013372 650_0 $$aIntellectual property$$zUnited States.
000013372 650_0 $$aCopyright$$zUnited States.
000013372 650_0 $$aPatents$$zUnited States.
000013372 650_4 $$aLicensing agreements
000013372 650_4 $$aTechnology licensing
000013372 651_0 $$aUnited States$$xCommerce$$xLaw and legislation.
000013372 7001_ $$aLerner, Paul$$q(Paul J.)
000013372 7001_ $$aPoltorak, Alexander$$q(Alexander I.)
000013372 7001_ $$aLern, Paul$$q(Paul J.)
000013372 830_0 $$aEssentials Series.
000013372 903_0 $$aEssentials Series
000013372 942__ $$cMON$$jG 62 POL.E
000013372 952__ $$w2011-01-18$$p2011-0039$$r15.93$$u40512$$bMAIN$$10$$kG 62 POL.E$$v2011-01-18$$ztagged$$71
000013372 980__ $$aBIB
000013372 999__ $$c14076$$d14076