\( \def\WIPO{World Intellectual Property Organisation} \)
Essentials of licensing intellectual property / Alexander I. Poltorak, Paul J. Lerner.
Poltorak, Alexander (Alexander I.), author.; Lerner, Paul (Paul J.); Poltorak, Alexander (Alexander I.); Lern, Paul (Paul J.)
2004
G 62 POL.E
Available at WIPO Library

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Title
Essentials of licensing intellectual property / Alexander I. Poltorak, Paul J. Lerner.
Author
Poltorak, Alexander (Alexander I.), author.
Lerner, Paul (Paul J.)
Poltorak, Alexander (Alexander I.)
Lern, Paul (Paul J.)
Description
xvii, 215 pages : forms ; 23 cm.
ISBN
0471432334
9780471432333 paperback
0471671789 electronic book
9780471671787 electronic book
Alternate Call Number
G 62 POL.E
Summary
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!
Bibliography, etc. Note
Includes bibliographical references (page 211) and index.
Formatted Contents Note
1. Introduction; 2. Basic Contract Law; 3. Intellectual Property Primer; 4. Licensing Strategies : The Carrot and the Stick; 5. Patent Licenses; 6. Know-how and Trade Secret Licenses; 7. Trademark Licenses; 8. Copyright Licenses; 9. Royalties and Royalty Rates; 10. Policing and Enforcement of Licenses; 11. Negotiating the Deal.
Series
Series
Essentials Series.
Published
Hoboken, N.J. : John Wiley & Sons, c2004.
Language
English
Record Appears in
General collection

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