Making a mark : an introduction to trademarks for small and medium-sized enterprises.

32 pages ; [28] cm.

928051152X

E 224 OMPI.M (# 900(E))

This guide seeks to explain trade marks from a business perspective. Its approach is practical, and explanations are illustrated with examples and pictures. SMEs are encouraged to use the guide with a view to integrating their trade mark strategy into their overall business strategy.

WIPO Publication No. 900(E).
"Intellectual Property for Business series; no. 1.".

Intellectual Property For Business Series : Number 1.

Geneva, Switzerland : World Intellectual Property Organization, 2003.

English