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\def\WIPO{World Intellectual Property Organisation}
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Counterfeiting exposed : protecting your brand and customers / David M. Hopkins.
2003
K 71 HOP.C
Available at WIPO Library
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Details
Title
Counterfeiting exposed : protecting your brand and customers / David M. Hopkins.
Description
xvi, 320 pages ; 23 cm
ISBN
0471269905
9780471269908
9780471269908
Alternate Call Number
K 71 HOP.C
Summary
This book provides an overview of the complex subject of counterfeiting and guidance on how to protect products and brands. Stories are added throughout the text, such as how 30 people died from malaria in Cambodia in April, 2000 because they were treated with fake mefloquine or how Glad trash bags have been faked as part of a scheme to launder drug money. It provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. If you can make it, they can fake it; 2. Creating and protecting brands; 3. Branded and luxury goods; 4. Pharmaceuticals; 5. Replacement parts and consumables; 6. Copyright and digital products; 7. The economic consequences of counterfeiting; 8. The social consequences of counterfeiting; 9. Organizing to address the problem; 10. Utilizing private investigators; 11. Legal remedies; 12. Anticounterfeiting technology solutions; 13. What governments and multilateral institutions Can (and Can't) Do.
Published
Hobokwn, New Jersey : John Wiley & Sons, Inc., 2003.
Language
English
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