000013238 000__ 02816cam\a2200541\i\4500
000013238 001__ 13238
000013238 003__ SzGeWIPO
000013238 005__ 20210318092555.0
000013238 008__ 030925s2003\\\\nyu\\\\\rb\\\u001\0\eng\d
000013238 020__ $$a0471269905
000013238 020__ $$z9780471269908
000013238 035__ $$a(wipo)(CD )03-0344
000013238 035__ $$a(OCoLC)51476792
000013238 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000013238 043__ $$an-us---
000013238 050_4 $$aHC110.C63$$bH65 2003
000013238 08204 $$a658.473$$221
000013238 084__ $$aK 71 HOP.C
000013238 090__ $$c13898$$d13898
000013238 1001_ $$aHopkins, David M.,$$eauthor.
000013238 24510 $$aCounterfeiting exposed :$$bprotecting your brand and customers /$$cDavid M. Hopkins.
000013238 264_1 $$aHobokwn, New Jersey :$$bJohn Wiley & Sons, Inc.,$$c2003.
000013238 300__ $$axvi, 320 pages ;$$c23 cm
000013238 336__ $$atext$$btxt$$2rdacontent
000013238 337__ $$aunmediated$$bn$$2rdamedia
000013238 338__ $$avolume$$bnc$$2rdacarrier
000013238 504__ $$aIncludes bibliographical references and index.
000013238 5050_ $$a1. If you can make it, they can fake it; 2. Creating and protecting brands; 3. Branded and luxury goods; 4. Pharmaceuticals; 5. Replacement parts and consumables; 6. Copyright and digital products; 7. The economic consequences of counterfeiting; 8. The social consequences of counterfeiting; 9. Organizing to address the problem; 10. Utilizing private investigators; 11. Legal remedies; 12. Anticounterfeiting technology solutions; 13. What governments and multilateral institutions Can (and Can't) Do.
000013238 520__ $$aThis book provides an overview of the complex subject of counterfeiting and guidance on how to protect products and brands. Stories are added throughout the text, such as how 30 people died from malaria in Cambodia in April, 2000 because they were treated with fake mefloquine or how Glad trash bags have been faked as part of a scheme to launder drug money. It provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line.
000013238 650_0 $$aBrand name products$$zUnited States.
000013238 650_0 $$aConsumer protection$$zUnited States.
000013238 650_0 $$aProduct counterfeiting.
000013238 650_0 $$aIntellectual property (International law)
000013238 650_0 $$aCopyright$$zUnited States.
000013238 650_0 $$aBrand name products.
000013238 650_0 $$aForgery$$zUnited States$$xPrevention.
000013238 650_4 $$aBrand protection
000013238 650_4 $$aCounterfeiting
000013238 650_4 $$aConsumer protection
000013238 650_6 $$aProduits de marque$$zÉtats-Unis.
000013238 650_6 $$aFaux$$zÉtats-Unis$$xPrévention.
000013238 650_6 $$aContrefaçon$$zÉtats-Unis$$xPrévention.
000013238 651_0 $$aUnited States$$xCommerce$$xLaw and legislation.
000013238 7001_ $$aKontnik, Lewis T.
000013238 7001_ $$aTurnage, Mark T.
000013238 942__ $$cMON$$jK 71 HOP.C
000013238 952__ $$w2006-11-03$$p2003-0344$$r23.00$$u14694$$bMAIN$$10$$kK 71 HOP.C$$v2003-09-25$$zTagged$$71
000013238 980__ $$aBIB
000013238 999__ $$c13898$$d13898