@article{13238, recid = {13238}, author = {Hopkins, David M., and Kontnik, Lewis T. and Turnage, Mark T.}, title = {Counterfeiting exposed : protecting your brand and customers /}, pages = {xvi, 320 pages ;}, abstract = {This book provides an overview of the complex subject of counterfeiting and guidance on how to protect products and brands. Stories are added throughout the text, such as how 30 people died from malaria in Cambodia in April, 2000 because they were treated with fake mefloquine or how Glad trash bags have been faked as part of a scheme to launder drug money. It provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line.}, url = {http://tind.wipo.int/record/13238}, }