1580533590 9781580533591 alk. paper 1580536468 electronic book 9781580536462 electronic book 158053600X alk. paper 9781580536004 alk. paper
Alternate Call Number
F 633 MAT.M
Summary
Written for technology professionals and business managers/owners alike, this new, easy-to-understand book provides you with a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It is the first book to address management of both traditional intellectual property and the broader set of knowledge assets in a single resource. It presents these subjects in a style appropriate for a wide range of practitioners who are not intellectual property or knowledge management specialists, and approaches the challenge of managing these assets from a multidisciplinary perspective. Publisher abstract.
Note
Includes bibliographical references and index.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Introduction : Overview of intellectual property and knowledge assets 2. Traditional software protection strategies 3. Open source : An alternative model 4. Trademark protection online 5. Protecting the look and feel of online content 6. Managing digital media 7. The challenge of peer-to-peer and distributed computing 8. Property law and commercial transactions law applied to digital content 9. Controls on technology development and transfer 10. Valuing and managing knowledge assets 11. Principles for managing intellectual property and knowledge assets Appendix About the author Index.