TY  - GEN
N2  - Written for technology professionals and business managers/owners alike, this new, easy-to-understand book provides you with a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It is the first book to address management of both traditional intellectual property and the broader set of knowledge assets in a single resource. It presents these subjects in a style appropriate for a wide range of practitioners who are not intellectual property or knowledge management specialists, and approaches the challenge of managing these assets from a multidisciplinary perspective.
AB  - Written for technology professionals and business managers/owners alike, this new, easy-to-understand book provides you with a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It is the first book to address management of both traditional intellectual property and the broader set of knowledge assets in a single resource. It presents these subjects in a style appropriate for a wide range of practitioners who are not intellectual property or knowledge management specialists, and approaches the challenge of managing these assets from a multidisciplinary perspective.
T1  - Managing intellectual assets in the digital age /
AU  - Matsuura, Jeffrey H.,
AU  - Savelli, Patrick.
AU  - Pietri, Pierre-Jean.
AU  - Matsuura, Jeffrey H.,
CN  - K1401
CN  - TK5103.483
N1  - Includes bibliographical references and index.
ID  - 13228
KW  - Copyright and electronic data processing.
KW  - Software protection
KW  - Global system for mobile communications.
KW  - Wireless Internet
KW  - Intellectual property.
KW  - Mobile communication systems
KW  - Wireless Internet.
KW  - General Packet Radio Service.
KW  - Trademarks.
KW  - INTELLECTUAL PROPERTY RIGHTS
KW  - MANAGING INTELLECTUAL PROPERTY
KW  - ELECTRONIC INFORMATION
KW  - DIGITAL INFORMATION
SN  - 1580533590
TI  - Managing intellectual assets in the digital age /
ER  -