TY  - GEN
N2  - In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM. [This book] tells the story of IBM's competitive and cultural transformation. In [the book, the author] offers [an] account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, [he] defined a strategy for the computing giant and remade the ossified culture bred by the company's own success ... Taking readers deep into the world of IBM's CEO, [he] recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.
AB  - In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM. [This book] tells the story of IBM's competitive and cultural transformation. In [the book, the author] offers [an] account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, [he] defined a strategy for the computing giant and remade the ossified culture bred by the company's own success ... Taking readers deep into the world of IBM's CEO, [he] recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.
T1  - Who says elephants can't dance? :inside IBM's historic turnaround /
AU  - Gerstner, Louis V.,
AU  - Gerstner, Louis V.
CN  - HD9696.2.U64
N1  - Caption title.
ID  - 13225
KW  - Corporate turnarounds
KW  - Electronic office machine industry
KW  - Electronic office machines industry.
KW  - International Business Machines Corporation (IBM)
KW  - COMPUTER INDUSTRY
KW  - SUCCESS IN BUSINESS
KW  - MANAGEMENT : MANAGING CHANGE
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - MANAGEMENT
KW  - Machines de bureau
SN  - 0060523794
TI  - Who says elephants can't dance? :inside IBM's historic turnaround /
ER  -