@article{13225,
      note = {Caption title.},
      author = {Gerstner, Louis V., and Gerstner, Louis V.},
      url = {http://tind.wipo.int/record/13225},
      title = {Who says elephants can't dance? : inside IBM's historic  turnaround /},
      abstract = {In the history of modern business, many companies have  gone from being industry leaders to the verge of  extinction. Through the heroic efforts of a new management  team, some of those companies have even succeeded in  resuscitating themselves and living on in the shadow of  their former stature. But only one company has been at the  pinnacle of an industry, fallen to near collapse, and then,  beyond anyone's expectations, returned to set the agenda.  That company is IBM. [This book] tells the story of IBM's  competitive and cultural transformation. In [the book, the  author] offers [an] account of his arrival at the company  and his campaign to rebuild the leadership team and give  the workforce a renewed sense of purpose. In the process,  [he] defined a strategy for the computing giant and remade  the ossified culture bred by the company's own success ...  Taking readers deep into the world of IBM's CEO, [he]  recounts the high-level meetings and explains the  pressure-filled, no-turning-back decisions that had to be  made. He also offers his hard-won conclusions about the  essence of what makes a great company run.},
      recid = {13225},
      pages = {xi, 372 pages :},
}