Who says elephants can't dance? : inside IBM's historic turnaround / Louis V. Gerstner, Jr.

xi, 372 pages : illustrations ; 24 cm

0060523794
9780060523794
0060523808
9780060523800

A 9 GER.W

In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM. [This book] tells the story of IBM's competitive and cultural transformation. In [the book, the author] offers [an] account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, [he] defined a strategy for the computing giant and remade the ossified culture bred by the company's own success ... Taking readers deep into the world of IBM's CEO, [he] recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.

Caption title.

Princeton, N.J. : Recording for the Blind & Dyslexic, 2002.

French