Part One : Copyright Part Two : Trademarks Part Three : Content : Broadcasting and Film Part Four : Content and New Media : Cable, Satellite, Telephone, and the Internet.
Formatted Contents Note
1. Copyright. Overview of copyright: the big picture What is copyright? The copyright rights: the coin of copyright Limitations on copyrights: the chili pepper of copyright Remedies for infringement: paying the price Ownership of copyright: keeping what's yours. 2. Trademarks. What is a trademark? The trademark systems: claiming your mark Strategy for acquiring trademark rights: a "how to" for branding Likelihood of confusion: the acid test Trademarks and licensing: the extra opportunity Unfair competition, publicity, and privacy: filling in the holes.