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000013207 043__ $$an-us---
000013207 050_4 $$aKF2994$$b.L88 1997
000013207 08204 $$a346.730482$$221
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000013207 084__ $$aF 40 LUT.C
000013207 090__ $$c13862$$d13862
000013207 1001_ $$aLutzker, Arnold P.,$$eauthor.
000013207 24510 $$aCopyrights and trademarks for media professionals /$$cArnold P. Lutzker.
000013207 264_1 $$aBoston :$$bFocal Press,$$cc1997.
000013207 300__ $$ax, 194 pages :$$billustrations ;$$c24 cm.
000013207 336__ $$atext$$btxt$$2rdacontent
000013207 337__ $$aunmediated$$bn$$2rdamedia
000013207 338__ $$avolume$$bnc$$2rdacarrier
000013207 4901_ $$aBroadcast & cable series
000013207 500__ $$aPart One : Copyright Part Two : Trademarks Part Three : Content : Broadcasting and Film Part Four : Content and New Media : Cable, Satellite, Telephone, and the Internet.
000013207 5050_ $$a1. Copyright. Overview of copyright: the big picture -- What is copyright? -- The copyright rights: the coin of copyright -- Limitations on copyrights: the chili pepper of copyright -- Remedies for infringement: paying the price -- Ownership of copyright: keeping what's yours. 2. Trademarks. What is a trademark? -- The trademark systems: claiming your mark -- Strategy for acquiring trademark rights: a "how to" for branding -- Likelihood of confusion: the acid test -- Trademarks and licensing: the extra opportunity -- Unfair competition, publicity, and privacy: filling in the holes.
000013207 650_0 $$aTrademarks$$xLaw and legislation$$zUnited States.
000013207 650_0 $$aMass media$$xLaw and legislation$$zUnited States.
000013207 650_6 $$aMarques de commerce$$xDroit$$zÉtats-Unis.
000013207 650_6 $$aDroit d'auteur$$zÉtats-Unis.
000013207 650_6 $$aMédias$$xDroit$$zÉtats-Unis.
000013207 650_0 $$aCopyright$$zUnited States.
000013207 650_0 $$aMedia$$zUnited States.
000013207 650_0 $$aCopyright infringement$$zUnited States.
000013207 650_0 $$aIntellectual property (International law)
000013207 650_0 $$aTrademarks$$zUnited States.
000013207 650_4 $$aMEDIA LAW
000013207 650_4 $$aTRADEMARK INFORMATION
000013207 650_4 $$aCOPYRIGHT
000013207 650_4 $$aMEDIA
000013207 650_4 $$aCOPYRIGHT : GENERAL WORKS
000013207 651_0 $$aUnited States$$xCommerce$$xLaw and legislation.
000013207 830_0 $$aBroadcast & cable series.
000013207 903__ $$v1
000013207 942__ $$cMON
000013207 952__ $$w2006-11-03$$p2003-0259$$r17.69$$u14648$$bMAIN$$10$$kF 40 LUT.C$$v2003-08-12$$zLibrary$$70
000013207 980__ $$aBIB
000013207 999__ $$c13862$$d13862