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Copyrights and trademarks for media professionals / Arnold P. Lutzker.
1997
F 40 LUT.C
Available at WIPO Library
Items
Details
Title
Copyrights and trademarks for media professionals / Arnold P. Lutzker.
Author
Description
x, 194 pages : illustrations ; 24 cm.
ISBN
0240802764
9780240802763 paperback
9780240802763 paperback
Alternate Call Number
F 40 LUT.C
Note
Part One : Copyright Part Two : Trademarks Part Three : Content : Broadcasting and Film Part Four : Content and New Media : Cable, Satellite, Telephone, and the Internet.
Formatted Contents Note
1. Copyright. Overview of copyright: the big picture
What is copyright?
The copyright rights: the coin of copyright
Limitations on copyrights: the chili pepper of copyright
Remedies for infringement: paying the price
Ownership of copyright: keeping what's yours. 2. Trademarks. What is a trademark?
The trademark systems: claiming your mark
Strategy for acquiring trademark rights: a "how to" for branding
Likelihood of confusion: the acid test
Trademarks and licensing: the extra opportunity
Unfair competition, publicity, and privacy: filling in the holes.
What is copyright?
The copyright rights: the coin of copyright
Limitations on copyrights: the chili pepper of copyright
Remedies for infringement: paying the price
Ownership of copyright: keeping what's yours. 2. Trademarks. What is a trademark?
The trademark systems: claiming your mark
Strategy for acquiring trademark rights: a "how to" for branding
Likelihood of confusion: the acid test
Trademarks and licensing: the extra opportunity
Unfair competition, publicity, and privacy: filling in the holes.
Series
Series
Broadcast & cable series.
Published
Boston : Focal Press, c1997.
Language
English
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