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000013194 020__ $$z9780195181661
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000013194 090__ $$c13840$$d13840
000013194 1001_ $$aShuy, Roger W.,$$eauthor.
000013194 24510 $$aLinguistic battles in trademark disputes /$$cRoger Shuy.
000013194 264_1 $$aBasingstoke [U.K.] :$$bPalgrave/Macmillan,$$c2002.
000013194 300__ $$ax, 208 pages ;$$c23 cm
000013194 336__ $$atext$$btxt$$2rdacontent
000013194 337__ $$aunmediated$$bn$$2rdamedia
000013194 338__ $$avolume$$bnc$$2rdacarrier
000013194 500__ $$aBattles over knowledge, authority and power are often fought when two different fields address the same issues. This book takes a step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases.
000013194 504__ $$aIncludes bibliographical references (pages 201-203) and index.
000013194 5050_ $$aThe battle over linguists and law; a very brief introduction to linguistics for lawyers; generic versus secondary meaning -- Registry Hotel versus Hospitality Mgt; teaching a jury about meaning -- Warren versus Prestone; sounding alike and meaning alike -- ConAgra versus Hormell; descriptiveness -- nouns and modifiers -- Woodroast versus Restaurants Unlimited; the meaning of a patronymic prefix -- Quality Inns versus McDonalds; sounding, looking and meaning different -- AMR Pharm versus American Home Products; differences in the ingredients, qualities and characteristics of the products -- Pyewacket versus Mattel; going beyond competing, company and product names -- AutoNation USA versus CarMax; using foreign language words in trademarks -- Alixandre Furs versus Alexandros Furs; disclaiming dealership authorization -- Matrix Essentials versus F & M Distributors; using linguistics tools and thinking in trademark disputes; some suggestions for linguists; some suggestions for attorneys; power, control and the ownership of language; cases discussed.
000013194 5201_ $$a"Can a large corporation actually own English words or prefixes? Should dictionaries be used to describe how language is used by the public? How can linguistics help lawyers in their trademark cases? What do lawyers need to know about how language works in order to win their cases? In this book, Professor Shuy addresses and illustrates these questions, noting the differences between linguistics and law in their underlying assumptions, values and beliefs about knowledge authority and power. His experience in ten sample trademark cases frames the discussion. In five of these cases, the testimony of linguists opposing his testimony is also presented, offering different linguistic perspectives on the same issues. The book concludes with suggestions first for lawyers, and then for linguists, as they work on trademark cases together. The book is timely, since trademark cases are largely about language and more and more corporations and lawyers are turning to linguists for help."--Jacket.
000013194 650_0 $$aTrademarks$$xLaw and legislation$$zUnited States.
000013194 650_0 $$aSecondary meaning (Trademark law)$$zUnited States.
000013194 650_0 $$aForensic linguistics$$zUnited States.
000013194 650_6 $$aMarques de commerce$$xDroit$$zÉtats-Unis.
000013194 650_6 $$aDistinctivité acquise (Droit des brevets)$$zÉtats-Unis.
000013194 650_6 $$aLinguistique légale$$zÉtats-Unis.
000013194 650_0 $$aTrademarks$$zUnited States.
000013194 650_4 $$aTRADEMARK : NATIONAL LAW : NATIONAL LEGISLATION : LANGUAGE
000013194 651_0 $$aUnited States$$xCommerce$$xLaw and legislation.
000013194 903__ $$v1
000013194 942__ $$cMON
000013194 952__ $$w2006-11-03$$p2003-0209$$r52.18$$u14602$$bMAIN$$10$$kK 325 SHU.L$$v2003-06-12$$ztagged$$71
000013194 980__ $$aBIB
000013194 999__ $$c13840$$d13840