TY  - GEN
T1  - Content rights for creative professionals :copyrights and trademarks in a digital age /
AU  - Lutzker, Arnold P.,
AU  - Lutzker, Arnold P.
ET  - Second edition.
CN  - KF2994
N1  - Revised edition of: Copyrights and trademarks for media professionals. c1997.
N1  - Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals. This 256 page text is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions-whether concerning their personal works, or works of others that a company wishes to copyright or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works, which are at the core of the business of communicating. *Access to the most up-to-date copyright and trademark information *Provides a firm understanding of the priciniples underlying the ownership and use of content *Suits the perspective of the freelance artist as well as the in-house media professional.
N1  - Copyright; Trademarks; The Internet; Work for Hire; Content and Broadcasting; Content and Cable, Satellite, and Telephone Industries; Free Lancing; Trade Secrets and Patents; Case Studies; Glossary of Terms; Tips; Checklists; Forms.
ID  - 13141
KW  - Trademarks
KW  - Mass media
KW  - Intellectual property
KW  - Copyright
KW  - Copyrigth
KW  - Trademarks
KW  - Patents
KW  - INTELLECTUAL PROPERTY : PARIS CONVENTION : PROTECTED SUBJECT MATTER : INTERNET
KW  - TRADEMARK LAW : UNITED STATES OF AMERICA
KW  - INTERNET
KW  - DIGITAL INFORMATION
KW  - PIRACY
KW  - COPYRIGHT LAW : UNITED STATES OF AMERICA
SN  - 0240804848
TI  - Content rights for creative professionals :copyrights and trademarks in a digital age /
ER  -