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Mastering the digital marketplace : practical strategies for competitiveness in the new economy / Douglas F. Aldrich.
1999
F 191 ALD.M
Available at WIPO Library
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Items
Details
Title
Mastering the digital marketplace : practical strategies for competitiveness in the new economy / Douglas F. Aldrich.
Author
Description
xiv, 321 pages : illustrations ; 24 cm
ISBN
0471345466
9780471345466 alk. paper
9780471345466 alk. paper
Alternate Call Number
F 191 ALD.M
Summary
"Based on research developed within A.T. Kearney, this resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models."--Jacket.
Bibliography, etc. Note
Includes bibliographical references (pages 303-307) and index.
Series
Published
New York : Wiley, c1999.
Language
English
Record Appears in
Review
"Based on research developed within A.T. Kearney, this resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models."--Jacket.