"Based on research developed within A.T. Kearney, this resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models."--Jacket.
Bibliography, etc. Note
Includes bibliographical references (pages 303-307) and index.
"Based on research developed within A.T. Kearney, this resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models."--Jacket.