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000013134 008__ 990325s1999\\\\nyua\\\\rb\\\\001\0\eng\\
000013134 020__ $$a0471345466
000013134 020__ $$z9780471345466$$qalk. paper
000013134 035__ $$a(wipo)(CD )03-0053
000013134 035__ $$a(OCoLC)41211422
000013134 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000013134 050_4 $$aHF5548.32$$b.A43 1999
000013134 08204 $$a658.800285$$221
000013134 084__ $$aF 191 ALD.M
000013134 090__ $$c13764$$d13764
000013134 1001_ $$aAldrich, Douglas F.,$$eauthor.
000013134 24510 $$aMastering the digital marketplace :$$bpractical strategies for competitiveness in the new economy /$$cDouglas F. Aldrich.
000013134 264_1 $$aNew York :$$bWiley,$$cc1999.
000013134 300__ $$axiv, 321 pages :$$billustrations ;$$c24 cm
000013134 336__ $$atext$$btxt$$2rdacontent
000013134 337__ $$aunmediated$$bn$$2rdamedia
000013134 338__ $$avolume$$bnc$$2rdacarrier
000013134 504__ $$aIncludes bibliographical references (pages 303-307) and index.
000013134 5201_ $$a"Based on research developed within A.T. Kearney, this resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models."--Jacket.
000013134 650_0 $$aElectronic commerce.
000013134 650_0 $$aComputer graphics industry.
000013134 650_0 $$aIntellectual property.
000013134 650_0 $$aInternet marketing.
000013134 650_0 $$aComercio electrónico.
000013134 650_0 $$aMercadeo por Internet.
000013134 650_0 $$aDerechos de autor.
000013134 650_0 $$aIndustria de gráficos por computador$$vEstudio de casos.
000013134 650_4 $$aELECTRONIC COMMERCE
000013134 650_4 $$aECONOMICS OF INFORMATION
000013134 650_4 $$aCOMPETITIVENESS
000013134 650_4 $$aINTELLECTUAL PROPERTY : STATISTICS AND ECONOMICS : ECONOMIC PROBLEMS (INDUSTRIAL DEVELOPMENT), VALUATION OF INTELLECTUAL PROPERTY ASSETS
000013134 650_6 $$aPropriété intellectuelle.
000013134 650_6 $$aMarketing sur Internet.
000013134 903__ $$v1
000013134 942__ $$cMON
000013134 952__ $$w2006-11-03$$p2003-0053$$r18.85$$u14505$$bMAIN$$10$$kF 191 ALD.M$$v2003-01-28$$zTagged$$71
000013134 980__ $$aBIB
000013134 999__ $$c13764$$d13764