TY  - GEN
N2  - "Based on research developed within A.T. Kearney, this resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models."--Jacket.
AB  - "Based on research developed within A.T. Kearney, this resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models."--Jacket.
T1  - Mastering the digital marketplace :practical strategies for competitiveness in the new economy /
AU  - Aldrich, Douglas F.,
CN  - HF5548.32
ID  - 13134
KW  - Electronic commerce.
KW  - Computer graphics industry.
KW  - Intellectual property.
KW  - Internet marketing.
KW  - Comercio electrónico.
KW  - Mercadeo por Internet.
KW  - Derechos de autor.
KW  - Industria de gráficos por computador
KW  - ELECTRONIC COMMERCE
KW  - ECONOMICS OF INFORMATION
KW  - COMPETITIVENESS
KW  - INTELLECTUAL PROPERTY : STATISTICS AND ECONOMICS : ECONOMIC PROBLEMS (INDUSTRIAL DEVELOPMENT), VALUATION OF INTELLECTUAL PROPERTY ASSETS
KW  - Propriété intellectuelle.
KW  - Marketing sur Internet.
SN  - 0471345466
TI  - Mastering the digital marketplace :practical strategies for competitiveness in the new economy /
ER  -