Virtual monopoly : building an intellectual property strategy for creative advantage - from patents to trademarks, from copyrights to design rights / Christopher G. Pike.
Virtual monopoly : building an intellectual property strategy for creative advantage - from patents to trademarks, from copyrights to design rights / Christopher G. Pike.
Publisher Fact Sheet Demonstrates how the raft of IP rights can protect technology, brand, design or content in the age of Napster & the Genome Project.
Note
"Building an intellectual property strategy for creative advantage, from patents to trademarks, from copyrights to design rights." Publisher Fact Sheet Demonstrates how the raft of IP rights can protect technology, brand, design or content in the age of Napster & the Genome Project.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Pt.I. The new economics of virtual monopoly Pt. II. Challenges for the virtual monopoly builder Pt. III. Tools for building virtual monopoly.