@article{12960, recid = {12960}, author = {Pike, Christopher G.,}, title = {Virtual monopoly : building an intellectual property strategy for creative advantage - from patents to trademarks, from copyrights to design rights /}, pages = {xvii, 198 pages ;}, note = {"Building an intellectual property strategy for creative advantage, from patents to trademarks, from copyrights to design rights."}, url = {http://tind.wipo.int/record/12960}, }