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000012823 020__ $$z0471273295$$qelectronic book
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000012823 1001_ $$aPoltorak, Alexander$$q(Alexander I.),$$eauthor.
000012823 24510 $$aEssentials of intellectual property /$$cAlexander Poltorak and Paul Lerner.
000012823 264_1 $$aNew York :$$bJ. Wiley & Sons,$$cc2002.
000012823 300__ $$axxv, 260 pages :$$bforms ;$$c23 cm.
000012823 336__ $$atext$$btxt$$2rdacontent
000012823 337__ $$aunmediated$$bn$$2rdamedia
000012823 338__ $$avolume$$bnc$$2rdacarrier
000012823 4901_ $$aWiley Essentials Series
000012823 500__ $$aIncludes bibliographical references and index.
000012823 504__ $$aIncludes bibliographical references (page 253) and index.
000012823 5050_ $$aESSENTIALS of Intellectual Property; About the Authors; Contents; Foreword; Preface; Author's Note; Acknowledgments; Introduction: Setting the Stage; 1 The Big Three: Patents, Trademarks, and Copyrights; 2 The Supporting Players: Other Types of IP; 3 Protecting the Fruits of Your R & D; 4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence); 5 What Is It Worth--Putting a Value on Intellectual Property; 6 Make More Money by Sharing (Licensing); 7 Officers and Directors Beware--You Can Be Liable for Mismanaging Intellectual Property; 8 Enforcing Your Rights.
000012823 520__ $$aFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property. 'Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual property basics, but a useful and sensible strategy for using int.
000012823 650_0 $$aIntellectual property.
000012823 650_0 $$aValuation.
000012823 650_0 $$aLaw$$zUnited States.
000012823 650_0 $$aTrademarks.
000012823 650_0 $$aCopyright.
000012823 650_0 $$aPatents.
000012823 650_4 $$aINTELLECTUAL PROPERTY : GENERAL WORKS : GENERAL STUDIES
000012823 650_4 $$aVALUATION
000012823 650_4 $$aINTELLECTUAL PROPERTY : BASIC CONCEPTS, PRIMER
000012823 650_4 $$aINFRINGMENT
000012823 650_4 $$aTRIPS AGREEMENT
000012823 650_4 $$aLICENSING
000012823 650_6 $$aPropriété intellectuelle$$zÉtats-Unis.
000012823 7001_ $$aLerner, Paul$$q(Paul J.)
000012823 830_0 $$aWiley Essentials Series.
000012823 903_0 $$aWiley Essentials Series$$v1
000012823 942__ $$cMON
000012823 952__ $$w2006-11-03$$p2002-0383$$r23.35$$u14014$$bMAIN$$10$$kF 13 POL.E$$v2002-05-23$$zTagged$$71
000012823 952__ $$w2008-10-14$$p2008-0705$$r21.53$$u38369$$bMAIN$$10$$kF 13 POL.E$$v2008-10-14$$zTagged$$71
000012823 980__ $$aBIB
000012823 999__ $$c13400$$d13400