0471209422 9780471209423 0471273295 electronic book 9780471273295 electronic book
Alternate Call Number
F 13 POL.E
Summary
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property. 'Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual property basics, but a useful and sensible strategy for using int.
Note
Includes bibliographical references and index.
Bibliography, etc. Note
Includes bibliographical references (page 253) and index.
Formatted Contents Note
ESSENTIALS of Intellectual Property; About the Authors; Contents; Foreword; Preface; Author's Note; Acknowledgments; Introduction: Setting the Stage; 1 The Big Three: Patents, Trademarks, and Copyrights; 2 The Supporting Players: Other Types of IP; 3 Protecting the Fruits of Your R & D; 4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence); 5 What Is It Worth Putting a Value on Intellectual Property; 6 Make More Money by Sharing (Licensing); 7 Officers and Directors Beware You Can Be Liable for Mismanaging Intellectual Property; 8 Enforcing Your Rights.