Technology management : developing and implementing effective licensing programs / Robert C. Megantz.

1. To License or Not to License... Alternative Approaches. Technology Management Strategies. Types of Licensing. What to Do after Deciding to License. Financial Considerations
2. Intellectual Property. Patents. Trademarks. Copyrights. Know-How. Mask Works. Intellectual Property Management
3. Researching the Market. Information Needed. Sources of Information. Preparing the Data. Uses for Market Information
4. Technology Valuation. Sharing Profits. Cost-Based Valuation. Market-Based Valuation. Economic Analysis. Using Discounted Cash Flow to Calculate Net Present Value
5. Licensing Strategies. Developing a Licensing Strategy. Strategy Considerations. Licensing from Universities. Licensing from the U.S. Government. Advanced Techniques
Corporate Licensing
6. Technology Marketing. Factors Affecting Marketability. Developing a Marketing Strategy. Contacting the Targeted Licensee. Public Relations
7. Negotiating and Drafting Agreements. Negotiation in the 21st Century. Drafting Agreements. Licensing Computer Software. Dealing with Infringers. Advanced Licensing Techniques
Hybrid versus Separate Licenses
8. Post-Agreement Activities. By Licensor. By Licensee. Royalty Auditing. Leveraging License Agreements. The Licensing Organization
App. C. Annotated Sample License Agreements
App. D. Glossary of Intellectual Property Terms.