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000012814 1001_ $$aMegantz, Robert C.,$$eauthor.
000012814 24510 $$aTechnology management :$$bdeveloping and implementing effective licensing programs /$$cRobert C. Megantz.
000012814 264_1 $$aNew York :$$bWiley,$$c2002.
000012814 300__ $$axx, 264 pages :$$billustrations ;$$c24 cm.
000012814 336__ $$atext$$btxt$$2rdacontent
000012814 337__ $$aunmediated$$bn$$2rdamedia
000012814 338__ $$avolume$$bnc$$2rdacarrier
000012814 4901_ $$aIntellectual property--general, law, accounting & finance, management, licensing, special topics series
000012814 504__ $$aIncludes bibliographical references (pages 257-259) and index.
000012814 5050_ $$a1. To License or Not to License... Alternative Approaches. Technology Management Strategies. Types of Licensing. What to Do after Deciding to License. Financial Considerations -- 2. Intellectual Property. Patents. Trademarks. Copyrights. Know-How. Mask Works. Intellectual Property Management -- 3. Researching the Market. Information Needed. Sources of Information. Preparing the Data. Uses for Market Information -- 4. Technology Valuation. Sharing Profits. Cost-Based Valuation. Market-Based Valuation. Economic Analysis. Using Discounted Cash Flow to Calculate Net Present Value -- 5. Licensing Strategies. Developing a Licensing Strategy. Strategy Considerations. Licensing from Universities. Licensing from the U.S. Government. Advanced Techniques -- Corporate Licensing -- 6. Technology Marketing. Factors Affecting Marketability. Developing a Marketing Strategy. Contacting the Targeted Licensee. Public Relations -- 7. Negotiating and Drafting Agreements. Negotiation in the 21st Century. Drafting Agreements. Licensing Computer Software. Dealing with Infringers. Advanced Licensing Techniques -- Hybrid versus Separate Licenses -- 8. Post-Agreement Activities. By Licensor. By Licensee. Royalty Auditing. Leveraging License Agreements. The Licensing Organization -- App. C. Annotated Sample License Agreements -- App. D. Glossary of Intellectual Property Terms.
000012814 5208_ $$aLicensing is an important source of revenue, especially in technology driven industries. This book takes inventors and corporate managers from original idea to final deal.
000012814 650_0 $$aLicense agreements$$zUnited States.
000012814 650_0 $$aTechnology transfer$$xLaw and legislation$$zUnited States.
000012814 650_0 $$aResearch, Industrial$$xManagement.
000012814 650_0 $$aPatents$$zUnited States.
000012814 650_0 $$aIntellectual property$$zUnited States.
000012814 650_0 $$aLicense agreements.
000012814 650_0 $$aIntellectual property.
000012814 650_0 $$aValuation$$zUnited States.
000012814 650_0 $$aResearch, Industrial.
000012814 650_0 $$aCopyright$$zUnited States.
000012814 650_0 $$aTrademarks$$zUnited States.
000012814 650_4 $$aPATENTS : TRANSFER AND TERMINATION OF RIGHTS : LICENSE, LICENSE AGREEMENTS
000012814 650_4 $$aINTELLECTUAL PROPERTY : HIGH-TECHNOLOGY INDUSTRIES (ELECTRONICS, COMPUTING, TELECOMMUNICATIONS, BIOTECHNOLOGY, PHARMACEUTICALS), GOVERNMENT, UNIVERSITIES
000012814 650_4 $$aVALUATION
000012814 650_4 $$aLICENSING, LICENSE AGREEMENTS
000012814 650_4 $$aINTANGIBLE ASSETS
000012814 651_0 $$aUnited States$$xCommerce$$xLaw and legislation.
000012814 830_0 $$aIntellectual property--general, law, accounting & finance, management, licensing, special topics series.
000012814 903__ $$v1
000012814 942__ $$cMON
000012814 952__ $$w2006-11-03$$p2002-0348$$r43.65$$u13988$$bMAIN$$10$$kG 62 MEG.T$$v2002-05-07$$ztagged$$71
000012814 980__ $$aBIB
000012814 999__ $$c13388$$d13388