TY - GEN N2 - Licensing is an important source of revenue, especially in technology driven industries. This book takes inventors and corporate managers from original idea to final deal. AB - Licensing is an important source of revenue, especially in technology driven industries. This book takes inventors and corporate managers from original idea to final deal. T1 - Technology management :developing and implementing effective licensing programs / AU - Megantz, Robert C., CN - KF3145 CN - T175.5 ID - 12814 KW - License agreements KW - Technology transfer KW - Research, Industrial KW - Patents KW - Intellectual property KW - License agreements. KW - Intellectual property. KW - Valuation KW - Research, Industrial. KW - Copyright KW - Trademarks KW - PATENTS : TRANSFER AND TERMINATION OF RIGHTS : LICENSE, LICENSE AGREEMENTS KW - INTELLECTUAL PROPERTY : HIGH-TECHNOLOGY INDUSTRIES (ELECTRONICS, COMPUTING, TELECOMMUNICATIONS, BIOTECHNOLOGY, PHARMACEUTICALS), GOVERNMENT, UNIVERSITIES KW - VALUATION KW - LICENSING, LICENSE AGREEMENTS KW - INTANGIBLE ASSETS SN - 0471200182 TI - Technology management :developing and implementing effective licensing programs / ER -