TY  - GEN
N2  - "Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology."
AB  - "Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology."
T1  - Total access :giving customers what they want in an anytime, anywhere world /
AU  - Mckenna, Regis,
CN  - HF5415.5
ID  - 12800
KW  - Customer services.
KW  - Marketing.
KW  - Customer relations.
KW  - Satisfacción del consumidor.
KW  - Relaciones con los clientes.
KW  - Consumer satisfaction.
KW  - Servicio al cliente.
KW  - CUSTOMER SERVICE, RELATIONSHIPS, LOYALTY
KW  - CORPORATE CREATIVITY
KW  - MARKETING
KW  - BRANDS
KW  - COMPETITIVENESS
KW  - INNOVATION
KW  - Consommateurs
KW  - Service à la clientèle.
KW  - Relations avec la clientèle.
SN  - 1578512441
TI  - Total access :giving customers what they want in an anytime, anywhere world /
ER  -