0471400688 cloth : alk. paper 0471233447 electronic book 9780471233442 electronic book 9780471400684
Alternate Call Number
F 191 BER.F
Summary
In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold. From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work and what you need to know about them to succeed today's competitive business environment.
Bibliography, etc. Note
Includes bibliographical references (pages 613) and index.
Formatted Contents Note
Intellectual property 101 / H. Jackson Knight How to "read" a patent / Walter G. Hanchuk Capturing innovation / Jeffrey L. Brandt Clarifying intellectual property rights for the new economy / Margaret M. Blair, Gary M. Hoffman, and Salvatore P. Tamburo Managing IP financial assets / Alexander K. Arrow The process laboratory / James Jorasch Venture investment grounded in intellectual capital / James E. Malackowski and David I. Wakefield From tech transfer to joint ventures : an interview with Jack Granowitz of Columbia Innovation Making innovation pay / Stephen P. Fox and Guy J. Kelley Patent "brands" / Bruce Berman and James D. Woods New economy innovations from an old economy giant / Jeffrey D. Weedman Measuring intellectual property portfolio performance / Walter Bratic, Brent Bersin, and Paul Benson IP leverage / Russell L. Parr Using patent indicators to predict stock portfolio performance / Francis Narin, Patrick Thomas, and Anthony Breitzman Patenting activity as an indicator of revenue growth / Darlene Slaughter The economics of patent litigation / Samson Vermont Avoiding transaction peril / Mark Haller, Edward Gold, and Brian Blonder Leveraging brand to generate value / Jeffrey Parkhurst The basics of financity intellectual property royalties / Joseph A. Agiato Credit analysis of intellectual property securitization / Jay H. Eisbruck Asset-backed IP financing / Douglas R. Elliott New patent issue : BioPharma Royalty Trust / Bernhard H. Fischer The relevance of IP analysis in technology-driven M & A transactions / R. Russ O'Haver Patents on Wall Street / Christopher R. Fine and Donald C. Palmer Creating tomorrow / Ian Harvey.