TY  - GEN
N2  - In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold. From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work and what you need to know about them to succeed today's competitive business environment.
AB  - In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold. From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work and what you need to know about them to succeed today's competitive business environment.
T1  - From ideas to assets :investing wisely in intellectual property /
AU  - Berman, Bruce,
CN  - HG4515
ID  - 12767
KW  - Trademarks.
KW  - Intellectual property.
KW  - Patents.
KW  - Investments.
KW  - Copyright.
KW  - Assets (Accounting)
KW  - PATENTS ON WALL STREET
KW  - PATENT EVALUATION
KW  - INNOVATION AND INVENTION
KW  - MANAGING IP FINANCIAL ASSETS
KW  - INTELLECTUAL CAPITAL
KW  - BRAND MANAGEMENT
KW  - NEW ECONOMY INNOVATIONS
KW  - MEASURING INTELLECTUAL PROPERTY PERFORMANCE
KW  - IP LEVERAGE
KW  - INTELLECTUAL PROPERTY : ECONOMIC PROBLEMS, VALUATION OF INTELLECTUAL PROPERTY ASSETS
KW  - PATENT INDICATORS
KW  - BIOPHARMA ROYALTY TRUST
KW  - IP WEB SITES
KW  - REVENUE GROWTH
KW  - Investissements.
KW  - Actif (Comptabilité)
KW  - Brevets d'invention.
KW  - Brevets d'invention.
SN  - 0471400688
TI  - From ideas to assets :investing wisely in intellectual property /
ER  -