@article{12767,
      author = {Berman, Bruce,},
      url = {http://tind.wipo.int/record/12767},
      title = {From ideas to assets : investing wisely in intellectual  property /},
      abstract = {In the information age, intellectual property rights such  as patents, copyrights, and trademarks are among companies'  most valuable assets. Today, managers and investors in a  wide variety of industries need to understand the  fundamentals of intellectual property rights in order to  make informed decisions about the companies they run and  the investments they hold. From Ideas to Assets provides a  detailed overview of what intellectual property assets are  and how they work and what you need to know about them to  succeed today's competitive business environment.},
      recid = {12767},
      pages = {xxviii, 640 pages :},
}