Trademark : legal care for your business & product name / by Stephen Elias.

Introduction: how to use this book
A trademark primer
Trademarks, domain names and the Internet
How to choose a good name for your business, product or service
Trademark searches
what they are and why you should do one
How to do your trademark search
How to evaluate the results of your trademark search
Federal trademark registration
How to use and care for your trademark
Evaluating trademark strength
Sorting out trademark disputes
If someone infringes your mark
If someone claims that you infringed their trademark
International trademark protection
Help beyond the book
Class descriptions
Patent and trademark depository libraries
Tear-out forms.