@article{12526, author = {Edvinsson, Leif, and Malone, Michael S. and Edvinsson, Leif,}, url = {http://tind.wipo.int/record/12526}, title = {Intellectual capital : realizing your company's true value by finding its hidden brainpower /}, abstract = {One of the greatest challenges facing any business today is the gap between its balance sheet and its market valuation. This gap, representing the bulk of a company's true value, consists of indirect assets - organizational knowledge, customer satisfaction, product innovation, employee morale, patents, and trademarks - that never appear in its financial reports. Only in the last few years have companies and academics around the world tackled the challenge of measuring.}, recid = {12526}, pages = {xi, 225 pages :}, }