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000012395 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000012395 043__ $$ae-uk---
000012395 050_4 $$aKD1360$$b.I823 2000
000012395 050_4 $$aKD1439$$b.I83 2000
000012395 050_4 $$aKD1360I82$$b2000
000012395 08204 $$a346.42048$$221
000012395 084__ $$aK 332 ISA.B
000012395 090__ $$c12808$$d12808
000012395 1001_ $$aIsaac, Belinda,$$eauthor.
000012395 24510 $$aBrand protection matters /$$cby Belinda Isaac.
000012395 264_1 $$aLondon :$$bSweet & Maxwell,$$c2000.
000012395 300__ $$axxxiv, 340 pages :$$billustrations (some color) ;$$c26 cm
000012395 336__ $$atext$$btxt$$2rdacontent
000012395 337__ $$aunmediated$$bn$$2rdamedia
000012395 338__ $$avolume$$bnc$$2rdacarrier
000012395 504__ $$aIncludes bibliographical references (pages [311]-317) and index.
000012395 5201_ $$a"Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, design, etc.) and provides practical advice on how different aspects of a brand can be protected." "Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising, etc.) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps."--BOOK JACKET.
000012395 650_0 $$aPatents$$zGreat Britain.
000012395 650_0 $$aBrand name products$$zGreat Britain.
000012395 650_0 $$aTrademarks$$zGreat Britain.
000012395 650_0 $$aDesign protection$$zGreat Britain.
000012395 650_0 $$aCopyright$$zGreat Britain.
000012395 650_4 $$aUNFAIR COMPETITION
000012395 650_4 $$aBRAND PROTECTION : LEGAL AND MARKETING ASPECTS
000012395 650_4 $$aBRANDS : INTELLECTUAL PROPERTY PROTECTION : TRADEMARKS, COPYRIGHT
000012395 650_4 $$aPASSING OFF
000012395 650_4 $$aMARKS : PROTECTED SUBJECT MATTERS AND CATEGORIES OF MARKS : MARKS WITH GENERIC OR BRAND NAMES, CERTIFICATION MARKS, LABELS
000012395 650_6 $$aBrevets d'invention$$zGrande-Bretagne.
000012395 650_6 $$aDroit d'auteur$$xDesign$$zGrande-Bretagne.
000012395 650_6 $$aProduits de marque$$zGrande-Bretagne.
000012395 650_6 $$aDessins et modèles$$zGrande-Bretagne.
000012395 651_0 $$aGreat Britain$$xCommerce$$xLaw and legislation.
000012395 903__ $$v1
000012395 942__ $$cMON
000012395 952__ $$w2006-11-03$$p2000-1017$$r76.50$$u13172$$bMAIN$$10$$kK 332 ISA.B$$v2000-11-23$$ztagged$$71
000012395 980__ $$aBIB
000012395 999__ $$c12808$$d12808