TY  - GEN
N2  - "Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, design, etc.) and provides practical advice on how different aspects of a brand can be protected." "Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising, etc.) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps."--BOOK JACKET.
AB  - "Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, design, etc.) and provides practical advice on how different aspects of a brand can be protected." "Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising, etc.) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps."--BOOK JACKET.
T1  - Brand protection matters /
AU  - Isaac, Belinda,
CN  - KD1360
CN  - KD1439
CN  - KD1360I82
ID  - 12395
KW  - Patents
KW  - Brand name products
KW  - Trademarks
KW  - Design protection
KW  - Copyright
KW  - UNFAIR COMPETITION
KW  - BRAND PROTECTION : LEGAL AND MARKETING ASPECTS
KW  - BRANDS : INTELLECTUAL PROPERTY PROTECTION : TRADEMARKS, COPYRIGHT
KW  - PASSING OFF
KW  - MARKS : PROTECTED SUBJECT MATTERS AND CATEGORIES OF MARKS : MARKS WITH GENERIC OR BRAND NAMES, CERTIFICATION MARKS, LABELS
KW  - Brevets d'invention
KW  - Droit d'auteur
KW  - Produits de marque
KW  - Dessins et modèles
SN  - 0421569301
TI  - Brand protection matters /
ER  -