@article{12335, author = {Taffinder, Paul,}, url = {http://tind.wipo.int/record/12335}, title = {Big change : a route-map for corporate transformation /}, abstract = {Improving on quality is no longer a differentiation between firms, it is an entry requirement. Corporate transformation challenges the fundamental purpose of an organisation, however, and requires a blend of strategy and tactics which are unique to the corporation and tailored to its exact circumstances. Moreover, it produces dramatic change in the organisation and the individuals who comprise it. This book offers practical advice on implementing, leading and sustaining co ... Etc.}, recid = {12335}, pages = {xiv, 287 pages :}, }