@article{12335,
      recid = {12335},
      author = {Taffinder, Paul,},
      title = {Big change : a route-map for corporate transformation /},
      pages = {xiv, 287 pages :},
      abstract = {Improving on quality is no longer a differentiation  between firms, it is an entry requirement. Corporate  transformation challenges the fundamental purpose of an  organisation, however, and requires a blend of strategy and  tactics which are unique to the corporation and tailored to  its exact circumstances. Moreover, it produces dramatic  change in the organisation and the individuals who comprise  it. This book offers practical advice on implementing,  leading and sustaining co ... Etc.},
      url = {http://tind.wipo.int/record/12335},
}