TY  - GEN
N2  - A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home. As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies and how they are playing out both internationally and locally. Globalization is the technologically driven expression of free-market capitalism, and as such is essentially an American creation. It has irrevocably changed the way business is done and has raised living standards throughout the world. But powerful local forces-of religion, race, ethnicity, and cultural identity-are in competition with technology for the hearts and minds of their societies. Finding the proper balance between the Lexus and the olive tree is the great game of globalization-and the ultimate theme of Friedman's challenging, provocative book, essential reading for all who care about how the world really works.
AB  - A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home. As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies and how they are playing out both internationally and locally. Globalization is the technologically driven expression of free-market capitalism, and as such is essentially an American creation. It has irrevocably changed the way business is done and has raised living standards throughout the world. But powerful local forces-of religion, race, ethnicity, and cultural identity-are in competition with technology for the hearts and minds of their societies. Finding the proper balance between the Lexus and the olive tree is the great game of globalization-and the ultimate theme of Friedman's challenging, provocative book, essential reading for all who care about how the world really works.
T1  - The Lexus and the olive tree /
AU  - Friedman, Thomas L.,
AU  - Friedman, Thomas L.
CN  - HF1359
N1  - "Newly updated and expanded edition"--Cover.
N1  - "First published in Great Britain by Harper Collins Publishers 1999."
N1  - "This paperback edition 2000."
N1  - Na ovoju: Newly updated and expanded ed.
N1  - "Understanding globalization"--Cover.
N1  - From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today. As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley. Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge. With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflictof the Lexus and the olive tree --the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do.
ID  - 12244
KW  - International economic relations
KW  - Free trade
KW  - Capitalism
KW  - Technological innovations
KW  - International economic relations.
KW  - Intercultural communication
KW  - Free trade.
KW  - Intercultural communication.
KW  - Globalization.
KW  - Capitalism.
KW  - Technological innovations.
KW  - Globalization
KW  - Internet
KW  - LAW AND ECONOMIC AND SOCIAL SCIENCES : ECONOMIC SCIENCE : GENERAL STUDIES
KW  - GLOBALIZATION : ELECTRONIC GLOBAL ECONOMY
KW  - INTERNATIONAL ECONOMIC RELATIONS : FREE TRADE, CAPITALISM
KW  - INTERCULTURAL COMMUNICATION
KW  - TECHNOLOGICAL INNOVATIONS : ECONOMIC AND SOCIAL ASPECTS
KW  - Capitalisme
KW  - Communication interculturelle.
SN  - 0385499345
TI  - The Lexus and the olive tree /
ER  -