TY - GEN T1 - Comparative advertising - European harmonisation / AU - Carey, Peter, VL - 2000 Vol 11 No 2 pages 21-24 N1 - "The use of comparative advertising has exploded in recent years following the Trade Marks Act 1994 and the legalisation of the use of competitor's trade marks. This article considers the current state of play and the effect of the new Comparative Advertising Directive which makes all comparative advertising illegal unless it complies with a number of conditions". ID - 12101 KW - OTHER INDUSTRIAL PROPERTY RIGHTS : UNFAIR COMPETITION : NATIONAL LEGISLATION : COMPARATIVE ADVERTISING : EUROPEAN COMMUNITY KW - EU DIRECTIVE 97/55 : COMPARATIVE ADVERTISING KW - EU DIRECTIVE 89/104 : TRADE MARKS HARMONISATION KW - PASSING OFF KW - TRADE LIBEL, MALICIOUS FALSEHOOD TI - Comparative advertising - European harmonisation / ER -