@article{12101, note = {"The use of comparative advertising has exploded in recent years following the Trade Marks Act 1994 and the legalisation of the use of competitor's trade marks. This article considers the current state of play and the effect of the new Comparative Advertising Directive which makes all comparative advertising illegal unless it complies with a number of conditions".}, author = {Carey, Peter,}, url = {http://tind.wipo.int/record/12101}, title = {Comparative advertising - European harmonisation /}, recid = {12101}, pages = {1 volume ([3] pages) ;}, }