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Adapting marketing to libraries in a changing and world-wide environment / edited by Réjean Savard = Le marketing des bibliothèques á l'heure du changement et de la mondialisation / edité par Réjean Savard.
Savard, Rejean, editor.; Renborg, Greta, 1921-2005.; International Federation Of Library Associations And Institutions. Section On Management And Marketing.; Fédération Internationale Des Associations De Bibliothécaires Et Des Bibliothèques. Section Management Et Marketing.; Ifla. Section On Management And Marketing.
2000
D 23 SAV.A
Available at WIPO Library
Items
Details
Title
Adapting marketing to libraries in a changing and world-wide environment / edited by Réjean Savard = Le marketing des bibliothèques á l'heure du changement et de la mondialisation / edité par Réjean Savard.
Language Note
In English and French.
Description
89 pages : illustrations ; 22 cm.
ISBN
3598218117
9783598218118 acid-free paper
9783110954104 electronic book
3110954109 electronic book
9783111820248
3111820246
9783598218118 acid-free paper
9783110954104 electronic book
3110954109 electronic book
9783111820248
3111820246
Alternate Call Number
D 23 SAV.A
Note
Papers in English and French with summaries in both languages.
At head of title: Section on Management and Marketing = Section management et marketing.
"Papers presented at the 63rd IFLA Conference, Copenhagen, September, 1997.".
Aan de kop van de titelp.: Section on Management and Marketing.
In testa al front.: Section on Management and Marketing, Section management et marketing.
Precede al tít.: Section on management and marketing, Section management et marketing.
French and English text.
At head of title: Section on Management and Marketing = Section management et marketing.
"Papers presented at the 63rd IFLA Conference, Copenhagen, September, 1997.".
Aan de kop van de titelp.: Section on Management and Marketing.
In testa al front.: Section on Management and Marketing, Section management et marketing.
Precede al tít.: Section on management and marketing, Section management et marketing.
French and English text.
Formatted Contents Note
Marketing library services : how it all began / Greta Renborg
La perception du marketing chez les bibliothécaires / Réjean Savard
How librarians apply marketing : as seen from the desk of the library manager / Sissel Nilsen
Marketing and Swedish libraries : about the situation today and the importance of visible librarians / Christina Tovoté
Les réticences des professionels de bibliothèque au marketing / Marielle de Miribel
Lobby for libraries : putting marketing principles to work! / Virginia Walsh
De l'adaptation du marketing dans les services et systèmes d'information en Afrique francophone / Yawo Assigbley
Marketing or public relations : a strategic choice for Lithuanian libraries / Audrone Glosiene
Marketing of libraries and information centers in China : a case study / Du Yuan King
Marketing is an attitude of mind / Hilkka Orava.
La perception du marketing chez les bibliothécaires / Réjean Savard
How librarians apply marketing : as seen from the desk of the library manager / Sissel Nilsen
Marketing and Swedish libraries : about the situation today and the importance of visible librarians / Christina Tovoté
Les réticences des professionels de bibliothèque au marketing / Marielle de Miribel
Lobby for libraries : putting marketing principles to work! / Virginia Walsh
De l'adaptation du marketing dans les services et systèmes d'information en Afrique francophone / Yawo Assigbley
Marketing or public relations : a strategic choice for Lithuanian libraries / Audrone Glosiene
Marketing of libraries and information centers in China : a case study / Du Yuan King
Marketing is an attitude of mind / Hilkka Orava.
Series
Series
Ifla Publications ; 89.
Published
München : K.G. Saur, 2000.
Language
English
Record Appears in
all