Adapting marketing to libraries in a changing and world-wide environment / edited by Réjean Savard = Le marketing des bibliothèques á l'heure du changement et de la mondialisation / edité par Réjean Savard.
Adapting marketing to libraries in a changing and world-wide environment / edited by Réjean Savard = Le marketing des bibliothèques á l'heure du changement et de la mondialisation / edité par Réjean Savard.
3598218117 9783598218118 acid-free paper 9783110954104 electronic book 3110954109 electronic book 9783111820248 3111820246
Alternate Call Number
D 23 SAV.A
Note
Papers in English and French with summaries in both languages. At head of title: Section on Management and Marketing = Section management et marketing. "Papers presented at the 63rd IFLA Conference, Copenhagen, September, 1997.". Aan de kop van de titelp.: Section on Management and Marketing. In testa al front.: Section on Management and Marketing, Section management et marketing. Precede al tít.: Section on management and marketing, Section management et marketing. French and English text.
Formatted Contents Note
Marketing library services : how it all began / Greta Renborg La perception du marketing chez les bibliothécaires / Réjean Savard How librarians apply marketing : as seen from the desk of the library manager / Sissel Nilsen Marketing and Swedish libraries : about the situation today and the importance of visible librarians / Christina Tovoté Les réticences des professionels de bibliothèque au marketing / Marielle de Miribel Lobby for libraries : putting marketing principles to work! / Virginia Walsh De l'adaptation du marketing dans les services et systèmes d'information en Afrique francophone / Yawo Assigbley Marketing or public relations : a strategic choice for Lithuanian libraries / Audrone Glosiene Marketing of libraries and information centers in China : a case study / Du Yuan King Marketing is an attitude of mind / Hilkka Orava.