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000011968 020__ $$a3598218117
000011968 020__ $$z9783598218118$$qacid-free paper
000011968 020__ $$z9783110954104$$qelectronic book
000011968 020__ $$z3110954109$$qelectronic book
000011968 020__ $$z9783111820248
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000011968 050_4 $$aZ716.3$$b.I38 1997
000011968 050_4 $$aZ678$$b.A37 1997
000011968 08204 $$a021.7$$222
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000011968 084__ $$aD 23 SAV.A
000011968 090__ $$c12270$$d12270
000011968 24500 $$aAdapting marketing to libraries in a changing and world-wide environment /$$cedited by Réjean Savard = Le marketing des bibliothèques á l'heure du changement et de la mondialisation / edité par Réjean Savard.
000011968 264_1 $$aMünchen :$$bK.G. Saur,$$c2000.
000011968 300__ $$a89 pages :$$billustrations ;$$c22 cm.
000011968 336__ $$atext$$btxt$$2rdacontent
000011968 337__ $$aunmediated$$bn$$2rdamedia
000011968 338__ $$avolume$$bnc$$2rdacarrier
000011968 4901_ $$aIfla Publications ;$$v89
000011968 500__ $$aPapers in English and French with summaries in both languages.
000011968 500__ $$aAt head of title: Section on Management and Marketing = Section management et marketing.
000011968 500__ $$a"Papers presented at the 63rd IFLA Conference, Copenhagen, September, 1997.".
000011968 500__ $$aAan de kop van de titelp.: Section on Management and Marketing.
000011968 500__ $$aIn testa al front.: Section on Management and Marketing, Section management et marketing.
000011968 500__ $$aPrecede al tít.: Section on management and marketing, Section management et marketing.
000011968 500__ $$aFrench and English text.
000011968 5050_ $$aMarketing library services : how it all began / Greta Renborg -- La perception du marketing chez les bibliothécaires / Réjean Savard -- How librarians apply marketing : as seen from the desk of the library manager / Sissel Nilsen -- Marketing and Swedish libraries : about the situation today and the importance of visible librarians / Christina Tovoté -- Les réticences des professionels de bibliothèque au marketing / Marielle de Miribel -- Lobby for libraries : putting marketing principles to work! / Virginia Walsh -- De l'adaptation du marketing dans les services et systèmes d'information en Afrique francophone / Yawo Assigbley -- Marketing or public relations : a strategic choice for Lithuanian libraries / Audrone Glosiene -- Marketing of libraries and information centers in China : a case study / Du Yuan King -- Marketing is an attitude of mind / Hilkka Orava.
000011968 546__ $$aIn English and French.
000011968 650_0 $$aLibraries$$xMarketing$$vCongresses.
000011968 650_0 $$aPublic relations$$xInformation services.
000011968 650_0 $$aAdvertising$$xInformation services.
000011968 650_0 $$aInformation services$$xMarketing$$vCongresses.
000011968 650_0 $$aLibrary planning.
000011968 650_0 $$aLibrary administration$$vCongresses.
000011968 650_4 $$aINFORMATION SCIENCE (DOCUMENTATION) : DOCUMENTARY AGENCIES : LIBRARIES.
000011968 650_4 $$aMARKETING OF LIBRARY SERVICES.
000011968 650_4 $$aDOCUMENTARY AGENCIES : IFLA (INTERNATIONAL FEDERATION OF LIBRARY ASSOCIATIONS AND INSTITUTIONS)
000011968 650_6 $$aBibliothèques$$xMarketing$$vCongrès.
000011968 7001_ $$aSavard, Rejean,$$eeditor.
000011968 7001_ $$aRenborg, Greta,$$d1921-2005.
000011968 7102_ $$aInternational Federation Of Library Associations And Institutions.$$bSection On Management And Marketing.
000011968 7102_ $$aFédération Internationale Des Associations De Bibliothécaires Et Des Bibliothèques.$$bSection Management Et Marketing.
000011968 7102_ $$aIfla.$$bSection On Management And Marketing.
000011968 830_0 $$aIfla Publications ;$$v89.
000011968 903_0 $$aIFLA publications ; 89$$v1
000011968 942__ $$cMON
000011968 952__ $$w2006-11-03$$p2000-0111$$r0.00$$u12372$$bMAIN$$10$$kD 23 SAV.A$$v2000-01-30$$zLibrary$$70
000011968 980__ $$aBIB
000011968 999__ $$c12270$$d12270